The numbers
The real money was never in the breakage. It's in the visit.
Hospitality43%
of hospitality vouchers sit unredeemed six months on — your "easy money," and your missed customers.
Hospitality44%
of first-time visitors come through the door because of a voucher.
Hospitality75%
of voucher holders spend beyond the voucher's value once they're in.
Wellness25%
of wellness & beauty vouchers are redeemed by brand-new customers.
Figures are sector averages drawn from multiple public hospitality and wellness voucher studies (2023–2026), rounded for clarity. "Unredeemed" reflects vouchers not yet used within six months — some are redeemed later. Actual results vary by business.
Every voucher you sell is a customer who's already paid and already chosen you — sitting in a database nobody's touching.
So don't bank on no-shows. Get them in, spoil them, and turn one voucher into a regular.